How to Design Custom Packaging
Packaging is one of the most important aspects of any retail product; it helps the products sell better through attractive designs and efficient shelf advertisement for brand and products. Custom packaging needs and should be provided adequate devotion to come up with just the right designs suitable for each type of product presenting them in customer and retail friendly ways boosting the business for retailers and manufacturers.
Many different features of packaging must all be taken care of when designing custom packaging for specific products. Packaging must fit around the products snugly without adding too much bulk or heft and should keep the products organized efficiently at the same time as well. If you are planning to launch a new product in the market and are looking for some great ideas about how to design your custom packaging keeping in mind all the requirements for your specific products, here are some useful tips:
Many different features of packaging must all be taken care of when designing custom packaging for specific products. Packaging must fit around the products snugly without adding too much bulk or heft and should keep the products organized efficiently at the same time as well. If you are planning to launch a new product in the market and are looking for some great ideas about how to design your custom packaging keeping in mind all the requirements for your specific products, here are some useful tips:
Get the Sizes, Dimensions and Shapes Right:
One of the basic requirements from custom packaging is to provide organization for products in a compact, functional way. Packaging small products in a too big packaging box is not practical at all, and you must get all the sizes, dimensions and shapes of your boxes right. Keeping in mind the fact that not all products are straight squares, circles or triangles and different ones come in fancy unique shapes, even more, care has to be taken when designing your custom packaging regarding its sizes and dimensions.
Shapes of packaging have evolved a great deal over recent times. Where traditionally, plain rectangular, square or circle shaped packaging was all that was available, now you have options for much fancy shaped packaging with some replicating the shapes of enclosed products making them much more relevant and attractive.
One of the basic requirements from custom packaging is to provide organization for products in a compact, functional way. Packaging small products in a too big packaging box is not practical at all, and you must get all the sizes, dimensions and shapes of your boxes right. Keeping in mind the fact that not all products are straight squares, circles or triangles and different ones come in fancy unique shapes, even more, care has to be taken when designing your custom packaging regarding its sizes and dimensions.
Shapes of packaging have evolved a great deal over recent times. Where traditionally, plain rectangular, square or circle shaped packaging was all that was available, now you have options for much fancy shaped packaging with some replicating the shapes of enclosed products making them much more relevant and attractive.
Offering Brand or Product Advertisement:
Advertisement arguably plays the most significant part in any product manufacturer brand’s success story. Getting it right is the top priority for marketers around the world and Custom Boxes with Logo printing and attractive designs ideas when done right can get you just that. When looking for shelf-based advertisement, efficient and attractive brand logo printing will be your most efficient option.
There are many unique easy of printing your brand logos or product information right on the custom packaging boxes if you have cardboard boxes, embossing, degassing, raised ink printing or foil stamping are all very efficient and attractive ways of offering your brand some much-needed advertisement from supermarket or retail store shelves.
Advertisement arguably plays the most significant part in any product manufacturer brand’s success story. Getting it right is the top priority for marketers around the world and Custom Boxes with Logo printing and attractive designs ideas when done right can get you just that. When looking for shelf-based advertisement, efficient and attractive brand logo printing will be your most efficient option.
There are many unique easy of printing your brand logos or product information right on the custom packaging boxes if you have cardboard boxes, embossing, degassing, raised ink printing or foil stamping are all very efficient and attractive ways of offering your brand some much-needed advertisement from supermarket or retail store shelves.
Choosing the Right Materials:
Ultimately packaging will always come down to what materials you use for it. Different products require different materials as they can have different fragility levels, quite often for retail-ready products, materials like cardboard, paperboard, Kraft paper or corrugated options are right, you can go the extra mile with wooden, metabolized or plastic materials as well when required.Be sure to choose the best possible material for your custom packaging or a combination of different materials where applicable. Custom unique packaging for fancy types of products can be a combination of cardboard, clear plastics or soft inserts to achieve goals and purposes.
Ultimately packaging will always come down to what materials you use for it. Different products require different materials as they can have different fragility levels, quite often for retail-ready products, materials like cardboard, paperboard, Kraft paper or corrugated options are right, you can go the extra mile with wooden, metabolized or plastic materials as well when required.Be sure to choose the best possible material for your custom packaging or a combination of different materials where applicable. Custom unique packaging for fancy types of products can be a combination of cardboard, clear plastics or soft inserts to achieve goals and purposes.
Attractive Look and Feel:
When looking to attract your potential customer’s attention to retail-ready products, there are some factors that you need to take care off. These include:
When looking to attract your potential customer’s attention to retail-ready products, there are some factors that you need to take care off. These include:
- Physical packaging box designs, as attractive, unique and innovative as possible yet keeping in mind the actual requirement for the specific products to be packaged inside.
- Color combinations for all text, design and logo printing and matching the whole finish with the brand image created in the buyer’s minds.
- Surface finish options including elegant matte, spot UV or high gloss depending on what is suitable for specific products.
- Custom options like a clear window for product peak, gable handles for easy carrying around or fancy designs like pyramid boxes work great.